104 CENTQUATRE under supervision of Monica Fraile Morrison
I have created a visual identity for a public cultural centre located in the 19th district of Paris. Rooted in an understanding of the center's purpose, the design embodies the concept of an open, inclusive space and is inspired by its industrial architecture.
I have blended the modern, simple Akkurat font with the industrial aesthetic of the Gridnik font. This fusion reflects the center’s multi-disciplinary approach and strikes a balance between contemporary use and the history. The bold, dynamic, strong strokes, and open space create a unique custom made visual identity.
The visual conceptual rigor in the design of printed as well as digital material, reinforce the visual identity and makes it instantly recognizable, helping to build brand recognizability.
Print
Digital
