AR Museum App Experience

+ UX Design
+ UI Design
+ Prototyping
+ 3D Modelling
+ AR

Reciproque + Musée Carnavalet in collaboration with Barbara Rudnik

Fouquet Boutique was a jewelry store nestled in the heart of Paris in 1900. Today it still stands, but in a museum, as a testament to the artistry of Alphonse Mucha. Mucha created the design of the exterior and interior of the store as well as jewellery pieces. Today, the dazzling jewelry pieces are not in the store, instead they grace the collections of museums all over the world.


Through observation, we noted that people often did not read what this store was about, who created it, why was it relevant, and quickly went on with their visit. We then surveyed some visitors and some of our peers, and found that many of them would like to discover more. The placement of the store now acts more like a passageway than a place of interest.


Now, in our proposal, we invite visitors to embark on a journey through time and space. Using augmented reality (AR) our experience transports users to the interior of the Fouquet Boutique back in the day all through the convenience of their smartphone. They will discover the beauty of 3D jewelry replicas recreated from Mucha's intricate designs in their original displays.



As a part of our promotional efforts, I have created a 3D model of an earring and integrated it into an Instagram filter. It invites people to adorn themselves virtually with a piece of history, showcasing Fouquet’s and Mucha's timeless creations. Through testing, we had found that people enjoyed the filter, and responded positively to the question if that would entice them to visit. 


To further enhance the visual narrative, we have produced short videos of the Fouquet Boutique with animations. These visuals were employed during museum visits with our testers, simulating the AR effect, and offering them a chance to experience what the full AR experience would be like.


I have also created a soundscape — the gentle water noise of the fountain and the hushed whispers of the clientele create an ambience of Parisian boutique at the time of its glory. Our goal is to bring the spirit of the Fouquet Boutique to life once more.